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Accelerate App Marketplace Growth

Ignite your marketplace go-to-market. Build a winning app partner ecosystem.

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From a team that launched app marketplaces and app partner programs at

Benefits

Expand Reach, Scale Growth

Leverage app marketplaces to drive growth for you and your partners.

Get discovered sooner.
Cut down listing creation time with guided processes, pre-populated templates, and streamlined approvals. Get your apps in front of the right customers, faster.
Outsmart the competition.
Unlock data-driven insights on competitors, customer feedback, and market trends. Optimize your listings, messaging, and product roadmap to dominate your space.
Build a thriving ecosystem.
Attract, develop, and reward a robust network of app partners. Our expertise helps you design a scalable, mutually beneficial marketplace program that unlocks new growth opportunities.
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Products

Powerful Solutions for App Marketplace Success

Streamline your listings, accelerate marketplace growth, and build a thriving ecosystem with our data-driven products and expert services.

SaaS listing management software

Create high-quality listings, manage reviews effortlessly, and optimize your content.

  • Guided listing creation. Step-by-step workflows for building robust listings.
  • Automated QA. Reduce errors and speed up the approval process.
  • Review monitoring and responses. Stay on top of feedback and enhance customer experience.

Our solutions

Competitor & review intelligence

Uncover market trends, competitor strategies, and customer insights to drive marketplace success.

  • Competitor analysis. Track listings, pricing, and marketing strategies.
  • Keyword research. Discover high-value search terms for your niche.
  • Sentiment analysis. Understand what customers love (and dislike) about your competitors.

Our solutions

Marketing & social advocacy

Turn reviews, milestones, and achievements into compelling social content that drives engagement.

  • Automated social graphics. Effortlessly create visually appealing social posts.
  • Milestone celebrations. Templates for celebrating install growth, certification, etc.
  • UTM tracking. Measure campaign effectiveness and optimize your strategy.

Our solutions

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Services

Expert Guidance to Accelerate Your App Marketplace Vision

Get the insights and hands-on support you need to build, launch, and scale your app marketplace strategy.

Eliminate integration headaches

Simplify the integration process, maximize compatibility, and boost app discoverability.

  • API analysis & compatibility. Ensure your integrations are robust, seamless, and meet platform standards.
  • Partner enablement & support. Provide the tools and resources developers need to integrate successfully.
  • Proactive issue resolution. Quickly identify and troubleshoot challenges to minimize disruptions.

Our solutions

Expert-led marketplace development

Uncover market trends, competitor strategies, and customer insights to drive marketplace success.

  • Proven framework & best practices. Benefit from our experience launching successful app marketplaces.
  • Technical consultation & oversight. Ensure your development aligns with and industry standards.
  • Ongoing advisory & support. Get strategic guidance throughout the development process and beyond.

Our solutions

Build a thriving partner ecosystem

Create a scalable, impactful program that attracts and rewards top partners.

  • Program Structure. Design a program that motivates partners and aligns with your goals.
  • Partner benefits & incentives. Develop compelling value propositions for different partner types.
  • Recruitment & onboarding. Create a seamless process to attract and engage new partners.

Our solutions

Blog

The App Marketplace Blog

Articles on App Marketplace strategy, insights, and analysis.

Do Marketplaces Really Drive 15% of B2B Partner Leads?
App Marketplace Analysis

Do Marketplaces Really Drive 15% of B2B Partner Leads?

Partnership Leaders just released The State of Partnership Leaders 2024 report. As always, it's packed full of incredible insights and actionable data. Yet, one statistic stood out for me more than most - 15% of respondents stated they primarily generate leads for their partners through Marketplace/Directory listings.

How to Make Your First Tech (ISV, Integration, API, Product, Platform) Partnerships Hire
Partner Program Design

How to Make Your First Tech (ISV, Integration, API, Product, Platform) Partnerships Hire

I know the title isn't elegant. But the complexity of it reflects a real challenge for SaaS leaders: where to start when hiring someone to manage integration-focused partnerships.

Cycle acquire 80% of their customers through App Marketplaces. Here's how.
App Marketplace Strategy

Cycle acquire 80% of their customers through App Marketplaces. Here's how.

Cycle's founder Mehdi Boudoukhane recently sat down with Anna Nadeina, Head of Growth for saas.group, to chat about Cycle's journey. He also shared some of the drivers behind their impressive growth. App Marketplaces are a key part of this strategy.

Ignite Your Marketplace GTM

Reach tens of millions of buyers on 120+ app marketplaces.

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