Alloy’s Unified API wants to power every SaaS integration

Alloy Logo and screenshot

All SaaS companies - whether they like it or not - will need to build "strategic" integrations at some point. Sure, you can build APIs for your customers to build integrations with, but most of the time that isn't enough to win them over. They expect the integration "work work" to be done for them.

But here's the chicken and egg: each integration you build creates an ongoing maintenance cost for your business. APIs change, platforms change, products change - as they should. Yet, because of that, it's hard to keep up. Integrations need to be patched, fixed, documented. It's the reason most SaaS companies don't build more than 10 "strategic" integrations themselves.

Alloy are looking to change all that with their Unified API. Alloy's Unified API standardizes different data structures across different products of the same category, and offers a simple interface that SaaS companies can connect to.

This makes a ton of sense. Most SaaS products - whether they think it or not - are similar in most ways. For example "todo" apps (and by that I mean everything from Todoist to is to Trello to Asana) share common concepts, but they may not share common names or data structures. "Todos" are typically a mix of name, start date, and date, description fields, file attachments, and so on.

CRM products share different similarities. They typically include customer names, company names, phone numbers, email addresses - the list goes on. Each product might name these fields differently, but they're all the same. Commonality is is important not just when building a platform - it's also important when thinking of how your platform or product might "communicate" with others.

Alloy's Unified API launches out of the gate with structured models for e-commerce platforms, ERP, accounting and customer engagement - customer engagement is everything from CRM to support and beyond (think Salesforce and HubSpot).

Data syncs built with Alloy Unified API are bidirectional in nature in nature - data changes are mapped and replicated in both directions. Alloy also offers various authentication options, including OAuth, and an OAuth experience can easily be embedded within your app or within even your own app store to remove friction from the customer experience.

Unified API also stitches-in security and compliance by default, with SOC 2 Type 2, CCPA, GDPR and HIPAA all addressed out of the gate.

It's easy for developers and product managers to get started, with up to 10 connections included free to help test and validate use cases.

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