Saturated ecosystems are a myth
Around 2013, a few years after Facebook launched our Ads API, we started to hear concerning feedback from some of our earliest partners. The stakes were high - they needed to protect what they could.
Make it hard for Platform Partnerships teams to ignore you
There's a common misperception that App Marketplaces and their partner ecosystems are small, elite clubs. This couldn't be further from the truth.
Sell the way platform customers like to buy
In early 2019, during my first few months at HubSpot, we held a "Connect Partner Day" at our HQ in Cambridge, Massachusetts. Unfortunately some of our partners were not very happy.
Five key attributes of high quality app marketplace listings
I've had a lot of conversations over the years with partners looking for real-life examples of high-quality App Marketplace listings. One of my favourites is HubSpot App Partner, OrgChartHub.
The Pareto Principle Applied to Platform Ecosystems
I've grown fond of comparing platform economies with real world economies. "Platforms" are fairly abstract things - intangible for most - so relating them with familiar concepts and principles makes them easier to understand.
Threads vs Metaverse: habits, not technology, make a Platform
It's been fun to watch the growth of Threads. Earning 20% of the weekly active user base of Twitter within two weeks is impressive, even for Zuck.
Heedjy brings ecosystem-as-a-service to SaaS startups
Most successful B2B SaaS businesses encounter the "buy it or build it" dilemma as they amass enough integrations to warrant an app marketplace. Heedjy hope to make "buy" the default option.
Shopify paid out $561m to app developers in 2022
Shopify's latest investor overview "Leading the future of commerce" just dropped, and features some eyewateringly good numbers for their developer ecosystem.