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Platform Partnerships That Get Measured, Get Managed

The list of ‘product’ companies that have committed to become ‘platform’ companies is short. The list of ‘product’ companies that have successfully become ‘platform’ companies is even shorter. Mature partnerships — and partner programs — are common trait of those rare successful platforms.

Photo of an early McDonald's outlet

What Technology Platforms Can Learn from McDonald’s

With 40,000 outlets in 120 countries serving almost 70 million customers every day, McDonald’s is one of the most valuable brands in the world. The Golden Arches and Ronald McDonald are symbols recognized everywhere, and Justin Timberlake’s song “I’m Lovin’ It” is one of the most famous jingles of all time.